Tænke højt-protokoller. En metode til at undersøge modtageres tekstforståelse og -oplevelse
DOI:
https://doi.org/10.7146/nys.v1i54.101129Nøgleord:
tænke højt-protokol, tænke højt-metode, kommunikationsrådgivning, tekster fra offentlige myndigheder, sproglig rådgivningResumé
Hvordan reagerer læsere på kommunikationsprodukter fra offentligere institutioner og private virksomheder? Hvordan og hvor godt forstår de kommunikationsprodukterne, og hvordan oplever de dem i bred forstand? I denne artikel argumenterer vi for at tænke højt-protokoller, altså det at man beder en person fx læse en tekst og fortælle hvad hun tænker mens hun læser, kan bidrage til at besvare denne type spørgsmål – og at resultaterne af protokolanalyserne kan danne udgangspunkt for bedre kommunikationsprodukter. Traditionen for tænke højt-protokoller stammer fra psykologiske studier af kognitive processer. Vi placerer imidlertid metoden i en socialkonstruktivistisk ramme og antager således at protokollerne viser hvordan fænomener som viden, relationer, identiteter og forståelse (gen)skabes i interaktion mellem forsker, informant og kommunikationsprodukt. Med udgangspunkt i egne undersøgelser, som involverer tænke højt-protokoller, demonstrerer vi hvordan indsamlingen af protokoller
kan tilrettelægges med udgangspunkt i det socialkonstruktivistiske perspektiv. Dernæst viser vi hvordan de indsamlede protokoller kan analyseres vha. sprogvidenskabelige analysemetoder, nemlig kritisk diskursanalyse, kognitiv metaforteori og narrativ teori – teoridannelser der alle gør det muligt at undersøge hvordan konstruktionen af fx viden, relationer og forståelse foregår i protokollerne. Endelig argumenterer vi for at metoden kan bruges interventionistisk for at styrke organisationers strategiske kommunikation og gøre det lettere for borgere at forstå deres rettigheder og pligter.
[Artiklen hedder i den trykte udgave fejlagtigt Om relationen mellem informationelle valg og forudsigelser i forståelsen af sekvenser af sætninger]
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